Welcome To Verberate
Choose a proper SEO Agency in Edinburgh
Verberate can offer innovative strategies
to help your business:
A service driven by one thing – results
Accountability and transparency throughout
Free and unlimited support as standard
Start getting real results with a Edinburgh's #1 Agency
At Verberate, we’ve been delivering stellar results for a wide range of businesses across Edinburgh, Lothian and nationwide. Based in Young Street, just off Charlotte Square in the heart of the city, our expert team is on hand to help you with all of your needs.
We like to think that we’re a hands-on business, with the client’s best interest at heart. The person you speak to on the phone, over email or in person is the same person executing your bespoke strategy. Nothing is outsourced; we have the best brains in Edinburgh and we want to use them to help your business.
Take a look at the wide range of services that we can offer:
We work closely with you to create and define a successful strategy. Whether it is supplementing your marketing team or to come in and take charge of everything, we can work both ways and can advise you on the best approach to take.
Making sure that your web pages are fast, accessible, crawlable and above all else, rankable, are essential for both search engine crawlers and visitors. We will conduct a top to bottom audit to make sure that your website is in top shape.
There are hundreds of ranking signals in search algorithms, many of which look at your onsite optimisation. We know how to make your website optimised for your most important keywords, while keeping the user journey in mind and geared towards conversions.
Each member of the Verberate team has a background in copywriting and content production. It is vital for modern SEO that the agency you work with can produce content that not only can earn you links, but that you can be proud to put your name on.
We are not just experts in the written word. We can also help produce infographics and interactive content to help engage audiences, promote your business and to get your website shared across the web. The better the content, the better the results.
With social media experts sitting in our Edinburgh office, we know that a campaign can be enhanced greatly by integrating social networks into the mix. We can also help launch standalone social campaigns that can give you real returns for your investment.
An SEO strategy is only as good as the keywords it targets. Our custom-made keyword research software can analyse hundreds of thousands of keywords in minutes to reveal targets with the best search volume and lowest competition.
If you think your website is suffering from a manual or algorithmic penalty, or if your previous agency has left you hanging out to dry, our penalty removal experts are here to help. No other agency can get you back on your feet faster.
The fuel for your website to propel up the rankings. Not only can we earn fantastic links for your business, but we do so in a safe, sustainable way. We will not jeopardise your online presence just for a quick link, we’re for the long haul – and so should your rankings.
What good is great content if no one is around to see it? Reaching out to the right places and getting influencers to champion your work is essential – and to do it without annoying webmasters or journalists too! Our personalised outreach methods can help ensure your success.
As you may have seen, link building, content marketing and PR are increasingly becoming more symbiotic. Our (not-so-little) black book of Scottish and international contacts can help promote your business far and wide, all while earning you some healthy benefits.
All of our work is for nought if you feel as though you can’t make sense of it, or that you have no one to talk to. That’s why a team member is always on hand to talk through with you what has been done, why it has been done and what the result will be (spoiler: it’s success).
What makes us better than the rest
It’s a familiar claim from many agencies: “We’re better because we’re different, innovative, results-driven” etc. Each company might be making honest claims, but at Verberate we’re ready to define what makes us better – and how we get you better results.
First of all, we pride ourselves on our personal approach. When you first contact us, the person who answers your query will be the person that works for you throughout your contract. Your enquiry isn’t passed from a sales team, to an account manager to an executive, where crucial information can be lost along the way. It’s always the same person, based in this Edinburgh office, allowing you to strike up a rapport and for us to fully understand the intricacies of your business. With that knowledge, we stand a much better chance of making your campaign a success.
Secondly, the methods we use are truly unique. These aren’t the run-of-the-mill methods that are constantly blogged and recycled by your typical blogger. They are custom made approaches devised by ourselves and kept as a trade secret. Think about it – why would be talk about the successful methods we’ve spent years putting together so that our competitors could copy it? The answer is simple: we don’t!
And finally, we’re truly transparent – and we haven’t just put that in as a marketing buzzword. We do not outsource your work, we try to educate you as much as possible about what we are doing and we do not make any false promises. We are not the kind of company that offers pay-as-you-rank results, nor are we the other £99/month scam artists you see out there. Those companies will churn and burn your website with shoddy, out-dated methods and outsourced personnel that will leave your business rooted to the bottom of the rankings. We like to employ sustainable, innovative and ultimately hugely successful tactics that are unique to your business. We’re a bit more expensive, but a lot more professional.
Still not satisfied? Well don’t just take our word for it. Head over to our results page to see real examples from companies that we have worked with.
In just a few months, Verberate has got my website ranking in position one for over 5 of my target keywords.
I was nervous about launching a PPC campaign in the past, but Verberate have brought me a 300% ROI in the last 3 months – top that!
Tom’s commitment to his work and his personal approach has been hugely impressive since we started working with Verberate.
Our Head of SEO
We believe that our credentials are second to none, typified by our Head of Digital Marketing: Tom Roberts. Tom has accumulated a massive amount of experience at both agencies and in-house roles over the years – so he knows what it takes on both sides of the fence to make a campaign successful.
You may recognise Tom as one of the leading figures in the Moz community, as well as being a well-respected member of the elite digital circles. He is one of only 4 people to be awarded the ‘Oracle’ status in the Moz community, the highest honour bestowed in the most well-respected digital marketing website.
Why is SEO so important?
No other marketing method can provide the long-term growth opportunities that search engine optimisation (SEO) can. When done correctly, it can establish a web presence for your business that can return huge returns on investment, helping you to grow your business exponentially month after month, year after year.
What’s even more important nowadays is to do it in the right away. The search engine crawlers, Google’s in particular, are being a lot more proactive in penalising websites that are engaging in deliberately manipulative and spammy tactics. That is why it is essential to choose a company that is on top of its game and ready to help promote your website in a fast, but sustainable manner.
How has it changed?
SEO has gone through many rebirths (and quite a few false dawns). You may remember the days of keyword stuffing in the footers of websites, or maybe even the all-out war to deliver as many backlinks as possible versus your competitors, sometimes even verging on the millions.
Those days are past now and in the past they’ll firmly remain! Over the years, SEO has evolved from being its own peculiar brand to being more of an integrated marketing channel, utilising methods that were once reserved for aspects like content marketing and PR. Today, a smart campaign will, on the surface, be a smart marketing or branding campaign. But underneath it will trigger all of the hundreds of ranking signals at play.
And it is set to get smarter still.
What does the future hold?
As recently as this year, SEO has leapt forward again by incorporating entities, locality, personalisation, mobile and voice. There is no such thing as a normal keyword search now – so many other factors are at play and it is enough to confuse even the most experience of marketers.
But not Verberate. We have been refining our skills for years to deliver our clients time-proven and hugely successful campaigns. Are you next?
Where we are in Edinburgh
Let’s start growing your revenue
Want to get a comprehensive offering from Edinburgh’s premier agency? Fill out the form to the right and let’s get you up the rankings.